Microsoft & Yahoo! finally unveiled a 10-year Web search and advertising partnership yesterday after months of negotiations, setting the stage for a joint offensive against Internet giant Google. Under the no-cash deal, Yahoo! will make use Microsoft’s new Bing search engine on its own sites while Yahoo! will become as the exclusive global sales force for the companies’ premium search advertisers. The agreement between the Internet portal and software titan is subjected to a review by US anti-trust regulators and is expected to close in early 2010.
The deal is limited to Internet search and related advertising revenue, leaving the individual company to retain full autonomy over other properties and products such as instant messaging, email and display advertising. Under the agreement, Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies and will be allowed to integrate them into its existing Web search platforms.
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